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THE LATEST. THE MERCURY, KOREATOWN'S ONLY RESIDENTIAL HIGH-RISE CONDOMINIUM, UNVEILS ‘THE VIEW SERIES' 13 MINUTESPosted 8/8/2006 Unparalleled Vistas of Hollywood and Beyond Are Among Stylish Amenities of The Mercury, in the Heart of Vibrant K-Town Los Angeles, CA – The Mercury, Koreatown's 23-story luxury condominium at the corner of Wilshire Boulevard and Western Avenue, has announced the release of a select number of view residences. Following the success of its first sales event, Forest City Development is offering The View Series. The first selection of The View Series residences focuses on Hollywood, including unmatched views of the Hollywood Hills. The View Series offers attractively priced residences on upper floors: Over 40 percent of the remaining homes at The Mercury are under $550,000. "With the first phase of homes at The Mercury selling quickly, and with our interest list continuing to grow, this new release represents an ideal opportunity," said Kevin Ratner, Senior Vice President, Development, for Forest City Development. “The View Series includes a limited number of residences oriented towards the Hollywood Hills. These are largely one-bedroom homes, priced from the $400,000s to the $600,000s. And there are no other views available that are this enticing, certainly not in Koreatown." More information on the The View Series at The Mercury is available at The Mercury Sales Gallery, open 10 a.m.-6 p.m. seven days a week at 3807 Wilshire Boulevard, Suite 901, across the street from The Mercury at Wilshire and Western Avenue. To register on The Mercury interest list, or to pre-qualify for upcoming purchase opportunities, visit www.themercuryla. com, or phone The Mercury Sales Gallery toll-free 1-877-KTownLA (586-9652). The Mercury is surrounded by Koreatown's wealth of nightspots, restaurants, shopping and employment, all within minutes of Hollywood, Beverly Hills, Santa Monica and downtown. The urban designers at Forest City created The Mercury to more than match its environment. In addition to its stylish homes with bamboo floors and expansive ceilings, The Mercury offers exclusive amenities such as its residents-only retreat, 23, with 360-degree views of Los Angeles. This rooftop oasis, the social center of The Mercury, is far above and beyond anything else in the area. "The rapid sales success of The Mercury proves that homebuyers see Koreatown, already a vibrant business district, as a desirable place to live," said Ratner. "In almost every case, buyers have told us they are drawn to The Mercury because these are the only high-rise homes in Koreatown. The extraordinary vistas of The View Series are part of a very desirable package that include a refined yet simplified lifestyle, the convenience of a walkable neighborhood and outstanding onsite amenities." Also unlike anything else in the area, move-ins at The Mercury are available as early as next year. The building will open so soon because the high rise is fashioned from an existing building, the 1963 former Getty Oil Company headquarters, an architecturally significant landmark that represents the apex of sleek, Mid-Century Modern design. The Mercury offers 238 condominium residences in 10 distinctive floor plans from 740 to 1,500 square feet, and up to two bedrooms and two baths. Each residence includes expansive windows, granite-slab countertops, stainless-steel kitchen appliances, bamboo floors and Bosch washers and dryers. Select residences have private decks. In the heart of Koreatown, The Mercury is central to the area's excellent restaurants, nightclubs, shopping and employment. It is also convenient to the most destinations in Los Angeles, including Downtown, Hollywood, Hancock Park, Beverly Hills, the beach, movie studios and world-class shopping. The Mercury is across the street from a Metro Red Line station. The social center of The Mercury is 23, a combination recreation center and gathering place on the building's rooftop. 23 offers resort-style pool, spa, state-of-the-art fitness center, fire pit, event lawn, business coves and barbecue area. 23 takes advantage of The Mercury's vertical dominance of the surrounding neighborhood, 10 to 15 stories above nearby buildings, with views from downtown, to the Hollywood sign, to the Pacific. “No other building in Los Angeles will offer anything close to 23 – a sky-high oasis above the urban landscape with stunning views in every direction," said Ratner. “And, like everything at The Mercury, 23 will present a sleek, stylish appearance that complements the legacy of this 20th century landmark building." The Mercury is the former headquarters of Getty Oil Company. Constructed in 1963, the landmark was designed by architect Claude Beelman (who also created Downtown Los Angeles' Standard Oil headquarters, known today as The Standard hotel). The building is considered one of the city's finest expressions of Mid-Century Modern architecture. Its vertically oriented exterior is composed of white marble, grey anodized aluminum and bronze glass, giving The Mercury a smooth, polished appearance unlike any other structure. The high-end interiors are rendered in a fashionably urban look that updates the building's mid-century modern legacy. The Mercury features luxurious terrazzo floors, and a Zen-styled lobby with artful combinations of tile, wood and rock. Because of its central location in Koreatown, The Mercury offers access to a wealth of destinations. Attractions include the Wiltern Theatre (featuring live performances by internationally recognized artists), Koreatown Plaza (one of two major neighborhood shopping malls), Aroma Spa & Sports (336,000-square-foot center with spa, fitness, shopping, driving range and dining), Koreatown Galleria (with large supermarket, fourteen eateries, over two dozen fashion boutiques and multiple specialty shops), historic Chapman Market, and Koreatown Cultural Center. Fine neighborhood restaurants include M Grill, Opus, Chan Dara and The Orchid. Favored Koreatown nightclubs and bars include Blink, Le Privé and Zip. Ralph's grocery and Rite Aid are nearby. Retail at The Mercury will include The Coffee Bean & Tea Leaf, Jamba Juice, a dry cleaner, a bank branch, gourmet deli and more. The Mercury will offer resident services and 24-hour security. The Mercury is developed by Forest City Development, a publicly traded national real estate development company. Founded more than 80 years ago, the company today owns property across 22 states and in the District of Colombia. Forest City's portfolio includes retail centers, multifamily residential, office buildings, hotels, academic facilities, and masterplanned communities. Their trademark excellence can be found in communities such as 1100 Wilshire in Downtown Los Angeles; Victoria Gardens in Rancho Cucamonga; Metro Tech in Downtown Brooklyn; Tower City in Cleveland, Ohio; The Lofts at 1835 Arch in Philadelphia, Pennsylvania; University Park at MIT in Cambridge, Massachusetts; and The Grand in Bethesda, Maryland. Potential buyers who pre-qualify with Countrywide Financial will be invited to The Mercury's exclusive Sales Event. Phone number for The Mercury Sales Gallery is toll-free 1-877-KTownLA (586-9652). |