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Brand Management


Brand hotel web sites generate 25%-40% of all hotel bookings, generally at high average daily rates (ADR).


Mercury Rising Brand Management meets the needs of hotels and franchise businesses. The average branded hotel site generates 25-40% of all bookings for a given hotel. Brands recognize that online bookings are the future of the hotel business. In order to improve online performance, brands have a complex set of requirements and opportunities that a hotel must meet and can leverage. Mercury Rising continually participates in the major e-commerce trainings and information sessions held by most major brands including Hilton, Marriott, Hyatt and Starwood.

We will not only make sure you meet brand requirements but stand out from your like-branded competition and achieve a larger share of online bookings. The following is included with our brand web site management optimization offering:

Brand Optimization

  • Initial brand web site review
  • Brand report card compliance audit
  • Implementation on brand based best practices
  • Brand revenue tracking and booking statistics
  • Brand report processing and portfolio roll-ups
  • Image optimization/updating
  • Landing page creation
  • Banner ad creation
  • Website content creation and submission (copywriting, photo management)