Mercury Rising Portfolio
Website Design and Maintenance
Branded hotels and local businesses find that offering a stand-alone web site is one of the most highly profitable means of driving traffic, customers and sales. Brand provided hotel sites have difficulty standing out amongst other hotels of the same brand especially on major search engines like Google, whereas a private web site is much more flexible of a platform and can capture searches and traffic that the brand web sites neglect. Included with our web site design offering is the following:
Design
- Business review
- Website template design and initial design revisions based on brand standards
- Page structure and content design
- Animated graphic elements
- Domain sourcing and setup
Management
- Website content creation and management (copywriting, photo management)
- Search engine optimization for improved performance on online search engines
- Search engine optimization including back-linking, sitemap development
- Monthly/quarterly business reviews of site performance
Technology
- 3rd party booking engine integration/linking
- Web site hosting and backups
- Content updates
- Google Analytics web site traffic reporting
- Tracking of revenue reporting