Performance
Private web sites for Marriott and Hilton branded hotels managed by Mercury Rising are responsible for generating an average of $60,240/year/hotel in incremental revenue through the brand booking engines. The highest performing sites in popular leisure markets regularly achieve bookings of $50,000+ per month.
Website design and maintenance
Branded hotels find that offering a stand-alone web site is one of the most highly profitable means of driving traffic, customers and bookings. Brand provided hotel sites have difficulty standing out amongst other hotels of the same brand especially on major search engines like Google, whereas a private web site is much more flexible of a platform and can capture searches and traffic that the brand web sites neglect. Included with our web site design offering is the following:
Design • Hotel business review
• Web site template design and initial design revisions based on brand standards
• Page structure and content design
• Up to 20 pages of website content
• FLASH animated graphic elements
• Domain sourcing and setupManagement • Website content creation and management (copywriting, photo management)
• Search engine optimization for improved performance on online search engines
• Search engine optimization including back-linking, sitemap development
• Monthly/quarterly (as required by management) business reviews of site performanceTechnology • 3rd party booking engine integration/linking
• Web site hosting and backups
• Content updates (as requested by hotel management)
• Google Analytics web site traffic reporting
• DoubleClick tracking of revenue reporting
