Mercury Rising can deliver holistic strategy, design and cost-effective internet marketing solutions designed to generate increased website traffic and revenue. The Mercury Rising team is excited to offer our services which have been incubated, tested and ultimately scaled within several large website and internet marketing portfolios. Our experience spans diverse brands including Marriott, Hilton, Hyatt, Starwood, and Independent hotels, along with non-hotel service businesses including the 300+ financial services branches of PLS Group.
Pay per click marketing can generate up to a 5-15x return on ad spending. This form of online marketing is one of the quickest ways to drive high return on investment and incremental revenue. Our experience with search engine and online travel agency (OTA) marketing will get you started quickly and will ensure your initial campaigns are successful and achieve continual improvement.
Mercury Rising Brand Management meets the needs of hotels and franchise businesses. The average branded hotel site generates 25-40% of all bookings for a given hotel. Brands recognize that online bookings are the future of the hotel business. In order to improve online performance, brands have a complex set of requirements and opportunities that a hotel must meet and can leverage. We will not only make sure you meet brand requirements, but stand out from your like-branded competition and achieve a larger share of online bookings.
Branded hotels and local businesses find that offering a stand-alone web site is one of the most highly profitable means of driving traffic, customers and sales. Brand provided hotel sites have difficulty standing out amongst other hotels of the same brand especially on major search engines like Google, whereas a private web site is much more flexible of a platform and can capture searches and traffic that the brand web sites neglect.
Photography is the most trafficked area of brand and private web sites. Small upfront investments in properly capturing the look and feel of your hotel or service business can yield improved booking performance for years to come. Our photography services include post production work, brand submissions and asset management.
Reporting & Analytics
Knowledge is power, and Mercury Rising's reporting infrastructure ensures you have the information necessary to cost-effectively manage your online business. Included as a part of every client engagement, weekly and monthly MIS tracks your customer engagement, spend and ROI across channels.
Mercury Rising provides many additional services that will help you maximize your online channels, listed below. For more information on these services please contact us.
- Online Reputation Management
- Customer Review Monitoring
- Social Media Management
- Local Listing Management
- Web-Based Advertising
- Email Marketing Services
- Opaque Channel Services
- Domain Management